As many of you have recently learned, Sierra Bullets has been acquired by the Clarus Corporation (NASDAQ: CLAR). We are excited for this opportunity to expand the great service and top quality products we offer to you moving forward.
Prior owners, BHH Management, acquired Sierra Bullets in 1969 from the founding partners and owned the company for almost 50 years. In the twilight of their careers, BHH Management set out to find new owners who could be diligent stewards for another 50 years and beyond. Clarus Corporation’s matching organizational values and intense focus on quality made this an easy decision for them.
The leadership behind Clarus Corporation have a rich heritage in the sporting market, which is what attracted them to Sierra Bullets. Their other companies such as Safariland Group, Black Diamond, and Pieps demonstrate their commitment to the outdoor industry. Many of you will be very familiar with The Safariland Group and their long history of providing innovative holsters and protective equipment to consumers, military, and LE customers around the world.
We will be happy to answer all your questions about the transition.
- Will Sierra Bullets be moving?
No – Clarus has committed to keeping Sedalia, MO home for all 140 Sierra employees and their families. Unfortunately, our dreams of moving the plant to a private tropical island were quickly squashed. =(
- Will I will be able to get the same great bullets I have come to love?
Yes! There are no planned changes to the existing product line, but watch for exciting new additions in the future! Perhaps our dream of making a self-propelled gravity defying gold core titanium bullet will finally be fulfilled! =)
- Are there any changes to the staff?
Nope – you are still stuck with all of us from the President on down.
- Can I invest in the company that now owns Sierra Bullets?
Yes – Clarus Corporation is traded on NASDAQ under the symbol “CLAR”. Or you can continue investing in Sierra Bullets one little green box at a time! =)